PeTA
PeTA which stands for People for the Ethical Treatment of Animals is an American animal rights organisation based in Norfolk, Virginia. One of the common issue raised by PeTA is about animal abuse, which becomes the idea of these initiative print ads. These print ads combine between the animal abuse issue and social life issue about 'people's appearence can affect how others treat them'. The goal of these print ads is to remind people that their demand over animal fur or meat will affect the animals' life.
